Justbemaster (JBM) has entered a three-year undisclosed partnership deal with FKF Women Premier League (WPL) Zone A side Kayole Starlet, in a ceremony held at the Calvary Grounds on Thursday 18 May.
The company aims to develop and nurture the youth through sports, education and empower them to bring sustainable development to their communities. According to the JBM C.E.O Bryan Mathew one of their objectives is to support women in sport
“It is a great endeavor of changing the lives of youths and the African Community at large. JBM will therefore help get the top players partial scholarships to secondary, enable them take college courses and University programs in order to help them be leaders of tomorrow,” he said.
A delighted Kayole Starlets Coach Joshua Sakwa also cited that the partnership will go a long way in making sure that the women football standards in the country reaches the desired heights.
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“We believe that in three years Kayole Starlets will make big strides in its evolution to be a big club in the Kenyan Women Premier League. We have big plans for the club and we are here to transform the face of sports development in the country,” Sakwa said.
JBM representative Christine Nyambura however highlighted the need for girls to use football as a stepping stone to achieve other things, as well as help in capacity building in regards to life skills.
“This is the first team to benefit from our agency, and we are looking into ways that we can empower these girls to do other things while playing football because they can’t play all the time. Empowering girls in sports will help them nature their talent as well as helping them to understand their self-worth and improve their social skills,” Nyambura said.
The deal comes at a time when the WPL teams are facing a tide of challenges due to lack of sponsors. Starlets who are making their maiden appearance in the league, are placed fourth on the Zone A log with four points.